In early 2008, weetu began working with BoConcept's new franchise store owner in Chicago, Francisco Figueroa. Figueroa's vision for this new location was to appeal to Chicago's strong architecture and design community and to provide a specialized retail experience.

weetu worked closely with BoConcept's brand team to ensure that the space met corporate standards, while providing a unique interpretation within a loft environment. Aside from cool furniture and displays, weetu designed user friendly specification stations to line the main wall. For guests with more in-depth consulting needs, weetu created a private, back-lit espresso bar area.

weetu's store design contributions infuse a modern Chicago essence with a strong brand aesthetic–grounding a new furniture mecca for Clybourn Avenue.