I/Y is a Berlin based music label founded in 2011. Their mission is to release and push the edgy, darker side of contemporary electronic music. I/Y recognizes that visual identity is critical in today's music culture. It allows labels to define their vision and reach the right target group. The design position for this brand is minimalism, using as few design elements as possible. Resulting in a high impact, mystical atmosphere, the visual statement leaves no room for interpretation.