Chicago, IL Weetu will helm the social media and marketing outreach for the Chicago Cultural Plan 2012. As the communications component of the City of Chicago’s selected planning team led by Lord Cultural Resources, weetu’s role will be to develop an overall branding campaign to be implemented across social media and traditional marketing channels.

In partnership with Chicago’s Department of Cultural Affairs and Special Events, this plan will deliver a set of recommended initiatives that support the Chicago arts and promote its economic growth while enhancing the city’s reputation as a global cultural destination.

“Weetu is proud to be part of this historical initiative. It’s not often that one gets the opportunity to help shape a great city’s cultural future,” said Carly Cannell, President of weetu. “Our approach throughout this campaign will be in the spirit of Burnham’s ‘make no small plans.’ We want our communications effort to challenge Chicagoans to dream big and take ownership of this cultural plan.”

“We are honored to be working with weetu on this project. Weetu's innovative approach, principles of inclusive public engagement, and leading-edge design emulate the elements we wish to reflect in Chicago's cultural plan,” said Orit Sarfaty, Project Lead for Lord Team.

Gail Lord, co-president of Lord Cultural Resources added, “Chicago is one of the world's leading cultural cities and so we are truly honored to be working with City leadership to plan its even greater cultural future.”

As its first two orders of business, weetu has developed and launched both an overall campaign brand and the social media hub at www.chicagoculturalplan2012.com.

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