Carly Cannell and Kevin Estrada were asked by Metropolis Magazine to contribute their approach for the Mind/Body/Soul Collection for Durkan Commercial and specifically, the color named “hot”. They write, “Our team doesn’t begin our process with picking color; we derive color from our explorations and experimentation. With flooring, our intent was to achieve a product that interacts with a space through depth, shadow, transparency, and reflectivity. Using 3-D modeling software, we created dimensional patterns. Hot was derived from the shadows that the patterns yielded, while the highlights were a deep jewel-tone red - hence the name.”