KARASTAN/Durkan Commercial (THE MOHWAK GROUP) - MIND/BODY/SOUL
Achieving several merits the previous year with a winning carpet collection for Lees Carpets, weetu was invited to create a new collection for Durkan Commercial, a part of The Mohawk Group of brands, which is now known as Karastan. Responsible for all the branding and marketing elements and sales tools, weetu named the collection Mind/Body/Soul to create a playful naming system for designers to specify the product by color, pattern and category. As designers ourselves, we had grown tired of trying to sound out carpet names and styles, and hoped that Mind/Body/Soul would make the task of ordering carpet more fun and cheeky for our friends in the field.
weetu developed the Mind/Body/Soul carpet collection using computer art and digital images that were split apart and reconstructed to create depth and pattern. The modular tile carpet could be ordered in nine patterns and 15 standard colorways.
The product was featured in Interior Design as "Best of the Year Product Design", Floor Covering, Soft, Merit Award.