LEES CARPETS–PRODUCT 2FACED
Working in tandem with Lees Carpets, weetu was engaged to create a new line of eco-friendly carpets, called Product 2Faced. 2Faced carpets were tufted in such a way that they appeared to change colors and patterns, depending on the viewer’s perspective. The carpets came in three patterns: "I-Spy", "Alter Ego" and "Still Moving” – all color names based on oxymorons. They are certified as an Environmentally Preferable Product (EPP) — making use of Duracolor and Unibond backing. weetu not only designed the carpet patterns and created the color combinations, but we did all the product naming, visual identity, carpet binder design, and sales and promotional brochures for NeoCon.
Product 2Faced was awarded The Best of NeoCon Competition Innovation Award and was chosen as product of the month by Architectural Record.