Channeling inspiration from ancient empires, weetu, in collaboration with Tre Consultants, developed the name, visual identity, and design intent for Arazoo, a new online platform improving the process of searching, collaborating, and specifying materials for buildings. To delve into such inspiration, weetu took Arazoo’s team, made up of lawyers from LePatner and Associates who specialize in the construction industry, through a creative session that defined the brand’s attributes and intent, and guided weetu’s work throughout.

Arazu is the Babylonian god of completed construction.