THE MOHAWK GROUP, NEOCON SHOWROOM
The Mohawk Group (TMG) challenged our team with reviving their showroom space and showcasing five brands for NeoCon - each requiring equal product display. Having collaborated with our team for nearly three years on product development, for both Lees Carpets and Durkan Commercial, they knew they were in good hands.
The existing showroom came with several challenges: minimal display and storage; little distinction between brands; and a layout that did not draw visitors through the entire showroom. The direction from TMG was to show more product, provide a clear distinction between the five divisions, be flexible in the display system, and improve circulation all while maintaining the existing architectural layout.
Implementing custom-created environmental graphics, easy-to-construct and budget-friendly architectural features, TMG products and several re-used materials, weetu gave this existing showroom a face-lift that spoke to TMG’s environmental message and provided much needed function for the showroom.